Corporate identity for Patterns at MMA. The club located in Munich, Germany is one of the most prestigious ones in the German techno scene. The identity created for the monthly club night “Patterns” is based on the atmosphere a club evokes, not only in terms of music, but also regarding the light effects and visuals that usually belong to said experience. Combined with the idea of a pattern, the colors fade into different gradients that seem soft and natural. The logo captures the features of a pattern, but keeps the sophisticated character of the party.
INFORMATION ✺ Client: MMA Munich ✺ Year: 2017 ✺ Services: Branding, Identity, Poster Design
Corporate identity for Patterns at MMA. The club located in Munich, Germany is one of the most prestigious ones in the German techno scene. The identity created for the monthly club night “Patterns” is based on the atmosphere a club evokes, not only in terms of music, but also regarding the light effects and visuals that usually belong to said experience. Combined with the idea of a pattern, the colors fade into different gradients that seem soft and natural. The logo captures the features of a pattern, but keeps the sophisticated character of the party.
INFORMATION ✺ Client: MMA Munich ✺ Year: 2017 ✺ Services: Branding, Identity, Poster Design